Although sometimes a woman's personal style can dictate the type of dress she will wear to a particular occasion, it's not uncommon for a woman to choose a dress that speaks for her, especially if she is not going to be saying a lot of if her dress will be one of the first impressions the public sees of her. For example, bridesmaid dresses are not only something chosen to compliment the bride's style, but they are also something meant to create an overall theme for the wedding. An especially long hem is often used for an ultra conservative style while a business casual hem is another option.